Automechanika Vietnam Develops Tyre Presence by Adding Reifen Brand
The second edition of Automechanika Ho Chi Minh City will open its door on 25 April 2018, and this year the show will be developing its presence in the tyre sector thanks to the addition of a tyre section being marketed under the globally recognised “Reifen” brand. The three-day show, which is being held from 25-27 April at the Saigon Exhibition and Convention Center in Ho Chi Minh City aims to become Vietnam’s leading regional trade fair for the automotive service industry targeting trade visitors from Vietnam.
With an expected 360 exhibitors and 8,500 visitors, the show will cover parts and components, electronics, accessories, repair and maintenance, dealer and workshop management, car wash, alternative drive systems and digital solutions. The tyre section will cover tyres, wheels and wheel rims, tyre repair, used tyres, tyre management and systems, sales equipment and tyre storage.
Supporters of the show include the Vietnam Rubber Association.
The organisers report that this year there will be a dedicated German pavilion for the first time. Germany is Vietnam’s largest import market and second largest export market, after Netherlands. With the total export turnover between the two countries recently reaching US$4.6 billion, the largest industries within this are related to machinery, equipment and spare parts. Most importantly, Germany is one of the major markets supplying complete automobiles and components to the region. In the first six months of 2017 alone, the total volume of completed cars and related components stood at US$126.5 million.
The organisers have also announced a new strategic partnership with German automotive chemicals giant LIQUI MOLY. The company has joined the partnership programme of Automechanika Ho Chi Minh City, which assists global industry players in breaking into the growing Vietnamese automotive market. Through this platform, LIQUI MOLY will have the opportunity to work alongside the show organisers to develop its brand awareness and marketing opportunities in Vietnam, as well as boost its cooperation with local workshops and car manufacturers.
Retreading Business and Tyre & Rubber recycling will be attending the show in April and will be reporting on opportunities within the retreading and recycling sectors as well as local operators in these markets.