The overriding theme from the IAA for Transportation across the spectrum from the tyre manufacturers was one of sustainability, whether that be in the form of a plethora of digital services that deliver fuel savings for fleets, product advancements that reduce rolling resistance or, as is the case of Goodyear, presenting a demonstration truck tyre that is comprised of 63% sustainable materials.
The 63% sustainable-material demonstration truck tyre included 15 featured ingredients across 20 tyre components with the demonstration tyre being labelled “A” in fuel efficiency, meaning it ca...
