Tana Oy has recently announced the appointments of Gerd Schreier as Vice President, Sales, Marketing & Channel Management, and Olli Heinonen as Vice President, Product Marketing & Portfolio Strategy, both effective 1 May 2026
Gerd brings extensive international experience in heavy equipment sales leadership, after-sales and general management, building and leading global sales teams across both direct and dealer channels throughout his career.
In his new role at Tana, Gerd will lead sales, marketing and channel management functions, focusing on strengthening Tana’s market position, expanding its global reach and supporting both customers and distributors. A key priority will be ensuring clear customer value delivery and strong alignment across regions and channels to drive consistent, sustainable growth.
“Gerd brings exactly the kind of international commercial leadership and strategic mindset we need as we continue to grow our global presence,” said Jari Mennala. “His experience in building strong sales organisations and partner networks will be key as we sharpen our customer focus and accelerate growth.”
“I am passionate about building a more sustainable future through my work in the recycling industry. On a personal level, contributing to a circular economy is deeply rewarding and aligns with my values. Professionally, I am motivated to be part of a leading organisation known for its strong customer reputation and commitment to excellence. I enjoy working in environments where innovation, responsibility, and long-term impact come together to create meaningful change,” said Gerd Schreier.
Olli Heinonen has been appointed as Vice President, Product Marketing & Portfolio Strategy, bringing a strong background in global sales and the heavy machinery business and experience working with international customers and partners. Over the past four years, he has led and developed Tana’s distributor network, strengthening collaboration across markets and supporting the company’s global presence in more than 50 countries.
In his new role at Tana, Olli will take a leading role in developing product and solutions strategy and portfolio, strengthening product marketing and application coverage, and supporting business development initiatives across the organisation.
Image: Gerd Schreier, Vice President, Sales, Marketing & Channel Management, Tana Oy
