Pyrum Innovations AG has introduced a new corporate identity, which includes a new logo, corporate design and website, as the company seeks to reflect its evolution into an international technology business
The new identity centres on the claim “Rethink Resources“, highlighting Pyrum’s focus on recovering raw materials from waste through its proprietary thermolysis technology. According to Pyrum, the change reflects its development beyond its origin as a tyre recycling business and its focus on scaling its technology.
Pascal Klein, CEO of Pyrum Innovations AG, said: “Pyrum has evolved significantly in recent years. With our new brand identity, we want to make this evolution visible to the outside world as well. Our new brand identity is not a break from our previous identity, but rather the next logical step. ‘Rethink Resources’ perfectly captures what drives us: rethinking resources, tapping into new sources of raw materials with our technology, and thereby making an important contribution to greater resource independence. Pyrum aims to be one of the first brands that come to mind when it comes to resource resilience.”
Pyrum said that its new visual identity uses a modern style and a fresh and clean design language that ensures high brand recognition and a contemporary international presence, with the new website bringing these elements together and making the company’s technology, vision and development more tangible.
The new corporate identity will be gradually integrated into Pyrum’s day-to-day operations and various communication channels. Existing materials will continue to be used until they are replaced as part of regular updates, rather than being discarded prematurely.
