Siemens AG has joined the Alliance for the Future of Tyres (AZuR), strengthening the network’s efforts towards a more sustainable and circular tyre industry through digitalisation and automation
By joining the European-wide AZuR network, Siemens brings its extensive expertise in industrial automation, digital engineering and data-driven process optimisation. The partnership aims to improve the development of a sustainable, ethical and environmentally responsible tyre value chain, covering the full lifecycle of tyres, from production and use to recycling and recovery.
A key focus of the partnership will be the end-of-life tyre segment, where Siemens plans to expand its ecosystem further and support more efficient recycling and retreading processes. The company will work closely with stakeholders across the value chain, including raw material suppliers, machinery manufacturers and tyre producers, to improve compliance with regulatory requirements while unlocking new operational efficiencies.
One example of Siemens’ contribution is the use of digital twin technology, virtual models of real machines, processes or products. These allow companies to simulate tyres, production lines and recycling facilities digitally, enabling process improvements, testing and optimisation before physical implementation. This helps reduce costs, improve efficiency and minimise resource consumption.
Siemens also offers digital traceability solutions that support transparent monitoring of tyres throughout their increasingly extended lifecycle. These technologies are expected to play an important role in strengthening closed-loop material systems and helping the tyre sector move closer to a fully functioning circular economy.
With Siemens joining the alliance, AZuR said it is further reinforcing its position as an interdisciplinary network combining innovation, industrial expertise and sustainability. The organisation continues to pursue its long-term goal of keeping as close as possible to 100% of tyres within the circular economy through repair, regrooving, retreading and both mechanical and chemical recycling.
Image credit: AZuR
