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Birch Bark to Tyres with Nokian Challenge

Nokian Birch Bark Reselo

Fast Race Big Change won by Renewable rubber made from residue birch bark in Nokian Tyres’ sustainability innovation challenge.




Nokian Tyres launched the FAST RACE, BIG CHANGE sustainable tyre innovation challenge last year to find new solutions for more sustainable tyres. The challenge was open to all businesses, students and researchers. Nokian Tyres received almost 50 applications from 18 different countries, and from them, a team of Nokian Tyres experts chose four finalists. At the finals event held in Lapland this January, the jury awarded Reselo AB from Sweden with the winning pla...

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