Bridgestone Taps into Tyre-to-Tyre Horizontal Recycling

Last year, Japanese tyre giant Bridgestone introduced its EVERTIRE INITIATIVE, which aims to turn used tyres into new ones, and unveiled its Horizontal Tyre Recycling Concept at the Japan Mobility Show 2025. In collaboration with partners including ENEOS Corporation and Tokai Carbon Co., Ltd. A groundbreaking ceremony for a pilot demonstration plant for the precision of used tyres was held at the company’s Seki Plant in Gifu Prefecture on 21 October 2025

Nobuyuki Tamura, Executive Vice President and Representative Executive Officer of Bridgestone East, said: “This plant represents Bridges...