The Leading Journal for the Tyre Recycling Sector

The Leading Journal for the Tyre Recycling Sector

Enviro Piques American Interest

Enviro’s pyrolysis technology is attracting more attention than ever in the North American market. The company currently has active MoU’s (Memorandum of Understanding) with three different actors in the tyre recycling industry, as well as ongoing discussions with additional interested parties. CEO Thomas Sörensson and the Enviro team recently returned home from the US where they visited, among others, partners in the states of New York and Texas where recycling plants are planned to be built.

Scandanavian Enviro is attracting more attention in North America as MOUs move forward

“There are several reasons why we are more active than ever in North America. The market’s need for carbon black is expected to increase as the establishment of virgin production is becoming increasingly difficult due to stricter regulations and penalties, implemented to overcome the environmental problems created by the existing carbon black production”, says Thomas Sörensson.

Enviro has two active MoU’s in the US, with Treadcraft Limited and EE-TDF Cleveland LLC respectively, and one in Canada with ArticCan.

“The US projects are progressing as planned. They’ve both been looking for several years for a partner to implement a plant project with, and chose us due to our patented pyrolysis technology, a well-prepared Basic Design and proven commercialisation of high and stable quality rCB”.

“In Canada, the market players have adopted a wait-and-see attitude with respect to their newly introduced manufacturer liability legislation in Ontario and how it will impact them in practice.”

Many plants in North America have been forced to invest major sums in emissions purification and ordered to pay fines for failure to comply with those requirements. This, in combination with the materials deficit, has driven up prices for carbon black – and that creates openings for alternatives such as rCB to gain market shares more quickly.

“This development also means that carbon black is decoupled from oil prices and made less sensitive to lower oil prices.”

In addition to the three active MoU, there’s potential for additional partnerships in the region. One example is a potential plant project in Maryland, which the Enviro team also visited during the trip. It is an experienced tyre recycler who previously worked on a plant project based on another technology but is now considering moving forward with Enviro instead.