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Goodyear Moves Towards Sustainability

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TPO Protocol

Goodyear’s Endurance™ WHA becomes more sustainable soybean oil tread compound




Goodyear Tyre & Rubber Company announced at the 2022 Waste Expo trade show, a new formulation of its popular Endurance™ WHA waste haul tyre made with a renewable soybean oil compound. The Endurance WHA is now made with soybean oil, which replaces a portion of the petroleum-based materials used in its production. The soybean oil in the tyre is a bio-based material currently sourced from surplus leftover from food applications and is another step in Goodyear’s global journey to fully replace petroleum-...

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