Tyre retreading and recycling now concentrated in a centrally located themed area at The Tire Cologne
In a move that was seeded by the Tyre Recycling Forum in 2018, The Tire Cologne 2024 will devote even more attention to the circular economy next year. “Sustainability has a major role to play in the tyre industry, as it does in all sectors, because reusing and recycling products slows down the rate at which natural resources are used, while also helping to reduce energy consumption. And last but not least, today’s consumers expect products to be more efficient and more sustainable. By locating the Circular Economy themed area in a central position at The Tire Cologne 2024, we want to raise the visibility of companies engaged in retreading and recycling tyres. We will be supporting the joint presentation of the companies in the themed area with communications measures, a content-driven stage programme and attractive participation packages ranging from stand construction and meeting rooms to a lounge that will be accessible to all,” says Ingo Riedeberger, Director of The Tire Cologne 2024.
The Circular Economy themed area at The Tire Cologne 2024 has been designed to build on the concept of the Boulevard of Sustainability, which was introduced at the event in 2022. With a central position in Hall 7 of The Tire Cologne and its own stage for talks, the themed area is sure to attract extra attention. Across its exhibition space, the tyre industry will present not only new products but also concepts for recovering raw materials and producing tyres. Focus islands within the themed area will shine a spotlight on further stages of the circular economy and showcase the latest solutions along the value chain, from collecting used tyres through to retreading and recycling. In order to project a coherent and sustainable vision in the Circular Economy Area, all of the featured concepts will explicitly focus on ways of using important resources responsibly.
In partnership with experts from specialist magazines Tyre & Rubber Recycling and Retreading Business, a content programme is being developed for the Circular Economy Area’s stage that will complement the topics addressed on the focus islands.
Potential exhibitors in the Circular Economy Area will benefit from collective, attention-grabbing branding as well as comprehensive communication tailored to the relevant target groups. They will also be able to choose from a range of flexible presentation options within the themed area.
The next edition of The Tire Cologne will be held from 4 to 6 June 2024.
