The Leading Journal for the Tyre Recycling Sector

The Leading Journal for the Tyre Recycling Sector

Goodyear Moves Towards Sustainability

Goodyear’s Endurance™ WHA becomes more sustainable soybean oil tread compound

Goodyear Tyre & Rubber Company announced at the 2022 Waste Expo trade show, a new formulation of its popular Endurance™ WHA waste haul tyre made with a renewable soybean oil compound. The Endurance WHA is now made with soybean oil, which replaces a portion of the petroleum-based materials used in its production. The soybean oil in the tyre is a bio-based material currently sourced from surplus leftover from food applications and is another step in Goodyear’s global journey to fully replace petroleum-derived oils by 2040.

“Producing the new Endurance WHA tyre line-up with a sustainable soybean oil compound will help waste haul fleets pursue their sustainability goals while delivering the long hours to removal that the Endurance WHA tyre is known for,” said Jessica Julian, commercial product marketing manager, Goodyear North America. “In each new Endurance WHA tyre, soybean oil will replace almost 16 liquid ounces of free-flowing petroleum oil – almost as much as a 16-ounce red plastic party cup. When you multiply that by a moderately-sized regional waste haul fleet of around 500 trucks, it could decrease petroleum-based products by the equivalent of almost 15 barrels of oil.”

Endurance WHA tyre models made with soybean oil are now available for order and will head into production in Q3 of 2022.

The Endurance WHA tyre is designed to keep waste haul fleets on the road longer with a dual-layer tread compound that helps optimise treadwear. Add to that, rolling resistance and a deep 24/32″ skid depth for long tread life in waste haul applications. Additionally, the Endurance WHA comes with optional built-in DuraSeal Technology® that instantly seals tread punctures to help fleets reduce downtime, costly repairs and premature removal of a tyre.

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