Salvador Pérez Lucena, president of the Spanish Association of Recycled Tyres (AER) and Global Chief Sales Officer (Industrial Division) of Grupo Soledad, will participate as a speaker at the 1st Annual Meeting of the Rubber Sector, organised by the National Chamber of the Rubber Industry (CNIH), on Monday, February 16, at the Club de Industriales (Polanco, Mexico City).
His presentation, “The Spanish End-of-Life Tyre Management Model and its Replicability in Mexico,” comes as Mexico updates regulations to promote a circular economy. He will outline how to structure an effective, traceable, and financially sound tyre management system, covering the lifecycle from market launch through disposal, with emphasis on reuse, recycling, and end-use recovery, including monitoring.
It will also discuss associative models based on Extended Producer Responsibility, such as Collective Systems (ESPR), using TNU as an example of importers pooling obligations to finance management, ensure traceability, and guarantee verifiable objectives within a stable, auditable sector structure.
Salvador Pérez Lucena will present Grupo Soledad as an integrated company managing the full tire lifecycle, from import and distribution to retreading, collection, and recovery of ELTs. The group also manufactures high-value products from recycled materials, ensuring traceability and operational efficiency throughout the process.
Recycla serves as an integral industrial platform within this integration, specialising in ELTs. It offers technical and operational expertise to transform end-of-life tyres into valuable materials and link them to end-use applications, thereby converting an environmental challenge into a reliable and verifiable industrial process.
The event will also feature the participation of Jonathan Heath, Deputy Governor of the Bank of Mexico, and Jaime Zabludovsky Kúper, Executive Vice President and Founding Partner of IQOM Inteligencia Comercial.
The National Chamber of the Rubber Industry (CNIH) is the business chamber for the rubber industry in Mexico and acts as the sector’s representative before government agencies and institutions, representing the interests of its member companies.
