The Leading Journal for the Tyre Recycling Sector

The Leading Journal for the Tyre Recycling Sector

Apollo Tyres Launches ‘Pledge Your Tyres’ Initiative

Apollo Tyres is committed to making a positive impact on both the environment and the lives of underprivileged communities

The leading Indian tyre maker got visitors at the recently held Bharat Mobility Expo, in New Delhi, held at Pragati Maiden from 1st -3rd February 2024, to pledge their used tyres. Apollo Tyres will contribute to sustainability by repurposing the pledged (used) tyres and utilising the recycled rubber crumb to create football pitches for the underprivileged.

The ‘Pledge Your Tyres’ initiative, which started at the Bharat Mobility Expo and saw 100s of visitors registering for the cause, would continue at select sales counters of Apollo Tyres across the country. The pledged tyres can be submitted at the nearest Apollo Tyres outlet/dealership; the company will recognise the people who donate their used tyres by putting their names at the ‘Turf Wall of Fame’ at the pitch.

Commenting on this initiative, Satish Sharma, President, Asia Pacific, Middle East and Africa (APMEA), Apollo Tyres Ltd said; “By making this pledge, we strive to demonstrate that sports and environmental responsibility can go hand in hand. Our commitment to sustainability extends beyond the football pitch, inspiring a positive change in the way we approach community development and environmental stewardship. I would like to invite everyone to join us in this journey towards a greener, more inclusive future.”

Apollo Tyres has been working towards sustainable model to create access to sports and fitness and has multiple artificial football pitches across the country that has been created using 100 per cent repurposed rubber from its own tyres. The first such pitch was inaugurated near the North Stand of the iconic Old Trafford in Manchester, home of Apollo Tyres’ partner Manchester United Football Club, laying the foundation for this endeavour.

India’s Prime Minister Narendra Modi also visited Apollo Tyres stand at Bharat Mobility Expo. The first of its kind global mobility show brings together the entire mobility value chain under one roof.