Groundbreaking collaboration between Sime Motors and Evergreen sets new benchmark for sustainable automotive waste management
Sime Motors, a top automotive company in Asia Pacific, is launching a zero-waste tyre recycling programme with Evergreen Corporate Sdn. Bhd. Starting 1 July 2025, all Sime Motors dealerships in Peninsular Malaysia will participate, making it the first Malaysian auto retail group to implement a structured closed-loop recycling process for end-of-life tyres.
“This programme reflects our commitment to sustainability and innovation in waste management,” said Jeffrey Gan, the Managing Director of Southeast Asia, Sime Motors. “With Evergreen Corporate’s advanced capabilities, we’re proud to lead the zero waste tyre recycling within the industry.”
Used tyres from Sime Motors’ service operations—including brands like BMW, MINI, Ford, Hyundai, Jaguar Land Rover, Volvo, BYD, Denza, Drivecare, and Auto Selection—are sent to Evergreen Corporate. There, Advanced Thermal Recovery Green Technology enables full material recovery with minimal emissions, converting waste into reusable resources such as carbon black, fuel oil, and steel. Evergreen holds an ESG Gold rating from MARC for its sustainable waste management leadership.
Wan Afif Azizul, CEO of Evergreen Corporate added; “This partnership is a significant milestone not just for Evergreen, but for the future of green technology in Malaysia.
“We are constantly working to innovate and advance tyre recycling technology, and we are honoured to partner with Sime Motors to drive Malaysia’s green economy forward,” said Kwan Meng Kian, Co-Founder of Evergreen Corporate. “This collaboration not only addresses the challenge of tyre disposal but does so using a solution that is clean, scalable and future-ready.”
The partnership adheres to Department of Environment (DOE) standards and supports national ESG and sustainability goals. Sime Motors is committed to managing its environmental impact effectively and meaningfully. With this programme, customers can trust that used tyres are disposed of responsibly when servicing or buying vehicles.
