For 23 years, Ingo Ruhland collected tyres in the basement below his bike store in Freising, Germany, hoping that the used tyres could eventually be recycled instead of incinerated
Now around 20,000 tyres have been fed into the Schwalbe Recycling System, which began as a pilot phase in January 2022.
Ruhland said::“I always hoped that one day some company in the tyre industry would manage to offer real recycling. Now that has worked – a big thanks to Schwalbe.”
Ruhland is a committed cyclist, and he sees the sustainable approach as a prime example. “The tyres are not trash,...







