Tyrewise and Watersmart have been recognised by the Sustainable Business Network as part of its prestigious NEXT List 2025, celebrating innovators and changemakers shaping Aotearoa New Zealand’s next economy
3R Group Ltd, the organisation behind Tyrewise – New Zealand’s first regulated product stewardship scheme for end-of-life tyres – and its Chief Executive, Adele Rose, were both on the list. In less than a year, Tyrewise has collected around 4 million end-of-life tyres and engaged over 5,000 participants around the country, turning waste into a resource and driving New Zealand’s transition to a circular economy.
Watersmart was also recognised in the Built Environment category for its Porous Lane innovation, which uses up to three recycled tyres per square metre to create permeable, tree-friendly surfaces that treat stormwater run-off and support greener, cooler urban environments.
The Sustainable Business Network is Aotearoa New Zealand’s largest and longest-standing organisation that focuses on helping businesses build a regenerative, circular economy. Through its annual NEXT List, the Sustainable Business Network promotes innovators, entrepreneurs, and organisations redefining what’s possible for sustainable business.
