Tratamiento Neumáticos Usados (TNU) has revealed the winners of the public voting phase of the sixth edition of its “The Tyre in a Positive Light” photography and visual arts content, bringing this year’s edition to a close with direct audience participation
Following the voting period, which ran from 16 March to 21 April 2026 via the initiative’s Instagram profile (@tnu.neumaticos), five entries were selected based on the highest number of public “likes.” Each of the winning works receives an honourable mention, accompanied by a €40 prize. A notable highlight of this year’s public vote was the strong performance of the artist Irintxa, whose work secured four of the five most-voted positions, reflecting a particularly strong connection with the audience.
According to TNU, the high level of participation in this final phase underscores growing public interest in initiatives that combine creativity with environmental awareness. By incorporating a public voting stage, the contest aims to engage a wider audience and encourage active involvement in promoting circular economy principles.
The TNU contest is designed to raise awareness of the importance of properly managing end-of-life tyres (ELTs) and to demonstrate how waste materials can be transformed into valuable resources with environmental, social and economic benefits. Today, ELTs are reused and recycled in a wide range of applications, including road surfaces, sports facilities, mobility solutions and industrial uses, which helps reduce raw material consumption and environmental impact.
Through photography and visual storytelling, the initiative encourages participants to rethink the role of tyres within a circular economy, using imagery as a tool to promote sustainable waste management and foster a more positive perception of recycled materials.
TNU thanked all participants and members of the public who took part in the voting process, highlighting their role in increasing the visibility of sustainability through visual creativity, and congratulated the winners on their work.
Image credit: TNU
