Genan appoints new MD and CEO

Tyre recycling company Genan has appointed Poul Steen Rasmussen as new managing director and CEO as from September.

Rasmussen was previously managing director for Glassolutions Scandinavia, which is part of the Saint-Gobain group. He has also served as CEO for Maxit A/S (Weber A/S).

“We are very pleased that a concentrated process has now been completed with the appointment of Poul.” Said Chairman of the board Peter Thorsen. “Poul has solid experience. His experience from the processing industry and in building long-term customer relations and developing new products has weighted highly.

“An important task for the new director is – in cooperation with the rest of the Genan management team – to continue recent focusing on building up the Genan group.”

“I look very much forward to taking on new challenges at Genan – and to cooperating with the Genan organization, the management team and the board of directors,” said Rasmussen.

“The fundamental idea of recycling good raw material and the company’s products contain great potential, but I am well aware that it will be a difficult task to build up a profitable corporation – and that this will not be accomplished short-term.”

About the author

David is the Owner and Publisher of Retreading Business. With over 30 years' experience as a specialist tyre industry journalist, he first entered the tyre industry in 1987 as Editor of Tyres & Accessories. He was Editor of Tyre Trade News between 1993-96 before establishing Retreading Business in 1997. In 2004 he acquired the Malaysian tyre magazine The Tyreman, before establishing Tyre & Rubber Recycling in 2009. In addition to his publishing ventures, he was also Director of the Retread Manufacturers' Association between 2004 and 2014.


Phone: (44) 1270 668 718

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