GDT Signs Up John Lyons

Trevor-Bayley

GDT makes moves to penetrate the US market. J Lyons Marketing will help define the correct business partners for the Australian technology company.

Green Distillation Technologies Appoints US Marketing Agent

Tyre recycler Green Distillation Technologies has appointed a US marketing agent to represent the company to the US tyre collection industry and equity funds. 

The Australian developed tyre recycling process which turns end-of-life car, truck and oversize tyres into high-value oil, carbon and steel, has attracted keen interest from the US. The company has received many international approaches with one resulting in a recent Memorandum of Understanding for five processing plants in South Africa.

Chief Operating Officer Trevor Bayley said that for the US market they have appointed John J Lyons of J Lyons Marketing. Lyons is an extremely experienced marketing consultant with a sound track record for representing innovative companies to the Fortune 500 manufacturing companies.

“We have been inundated with enquiries to export our technology for recovering the energy left in the tyre when it has reached the end of its life, and because of its size, the US presents its own unique opportunities in market size, entrepreneurship and financing. 

“Therefore, we intend to use John’s services to cut the number of players to the best two or three, so we can negotiate a deal which will be best for all parties.

“John has had over 35 years of experience in introducing new technologies into the USA and Europe and is a strong advocate for sustainable and environmentally friendly technologies.

 “Since we started working with John he has already made a significant contribution by introducing us to the concept of using thermal generation to cut our energy costs and how to enhance the value of our carbon by a joint development agreement with CarbonScape,” Bayley said.

CarbonScape, based in Marlborough, New Zealand, has developed a patented technology that turns sawdust and waste biomass into high purity, high-value carbon products, including graphite.

 

About the author

Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.

 

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