Tana Recognised with Key Flag Symbol

Tana

The Association for Finnish Work has awarded Finnish-based TANA’s waste treatment machinery the Key flag symbol in recognition of a product made in Finland.

TANA's Waste Treatment Machinery Awarded Key Flag

The Key Flag is a sign of Finnish work. The symbol can be awarded to a product that is made in Finland. In addition, the right to use Key Flag Symbol can be assigned to products with a minimum domestic content of 50 per cent of its break-even cost. The calculation takes into consideration all expenses related to the product. 

“Our Finnish customers appreciate domestic products more than we thought, and when we started the rental business this year, we decided to boost it with Avainlippu. Also, in international encounters, one of the first questions is typically about Tana’s origin. So, we decided to bring it up with Avainlippu-sign. And we are naturally very proud of it”, says Mirja Yli-Erkkilä, Marketing Vice President at Tana.

The Key Flag symbol is very well known. According to a study conducted by the Association for Finnish Work, over 90 per cent of Finnish consumers either know the Key Flag symbol well or quite well. The logo is recognised by 92 per cent of all company decision-makers. The majority of Finns (75 %) also state that the Key Flag symbol has a positive impact on purchasing decisions.

Marketing Manager Reetta Mentu of the Association for Finnish Work states that people regard buying a domestic service as a way of influencing society and a value choice that contributes to Finnish competitiveness and prosperity.

“Consumers associate the Key Flag symbol with a positive image of domestic quality, reliability, safety, responsibility and employment. With the Key Flag symbol, companies can communicate important values to consumers and clients. 92 per cent of companies that have been awarded the Key Flag symbol state that the symbol supports the sales of products and services,” says Reetta Mentu.

About the author

Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.

 

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