Enviro for India

Enviro-India

Enviro cooperates with the Swedish Energy Agency to bring green and sustainable recycling to the Indian market. The Swedish company joins efforts to bring new and improved technology to the Indian tyre recycling industry.

Enviro Works with Swedish Energy and India

Enviro is now participating in India Sweden Innovations Accelerator (ISIA) as a step in a long-term investment in the Indian market. ISIA is a collaboration project between the Swedish Energy Agency, Business Sweden and the Confederation of Indian Industries, and is directed at selected Swedish companies with new technologies and solutions in the area of renewable energy that are ready to be launched worldwide.

“The aim is to increase the exchange of technical developments in renewable energy and resources across international borders. It is part of our long-term strategic work to establish our technology in India,” says Thomas Sörensson, CEO of Enviro.

ISIA started in 2013, and since then, it has led to numerous collaboration projects for Swedish innovation companies. One example is the Spowdi company, whose solar-powered water pumps are installed locally in Bangalore. Companies that are selected for the programme have, just like Enviro, scalable innovations that enable them to expand into an international market and that are appropriate for Indian conditions. 

“The problem of end-of-life tyres is a worldwide one. The tyres that are recycled in India are predominantly used to produce energy through technologies that are simpler and more dubious in terms of the working environment, safety and emissions. The country is therefore in great need of sustainable solutions for end-of-life tyres, while, at the same time, it is also one of the largest markets for tyres, rubber and carbon black in the world. The ISIA project is a step in the right direction and an opportunity for us to establish ourselves in the Indian market in the longer term. Dialogues and tests are already under way with several of the country’s largest tyre manufacturers.”

Enviro and the other participating companies will initially be making three trips to India, to meet Indian companies, interested parties and potential collaborative partners. The first delegation will travel to India and be there from 6-14 November 2019. 

“At the end of last year, we opened an exhibition hall in New Delhi, where the participating companies are able to meet Indian stakeholders and, by using AR (Augmented Reality) technology and interactive stations, show how their energy solutions can be applied in Indian society,” says Ludvig Lindström, Programme Manager with the Swedish Energy Agency

“We see this as the first step in a long-term collaboration project with the Swedish Energy Agency and other relevant contacts, to establish our technology on the Indian market when the time is right,” says Thomas Sörensson. 

About the author

Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.

 

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