Soles4Souls and Bridgestone Embark on New Partnership

Soles4Souls and Bridgestone Indonesia

On World Environment Day, Bridgestone Indonesia and Soles4Souls Asia embarked on a new partnership to turn recycled tyres into shoes.

Bridgestone Indonesia and Soles4Souls Asia to Turn Recycled Tyres into Shoes 

Global non-profit organisation, Soles4Souls Asia Ltd (Sole4Souls Asia) and PT Bridgestone Tire Indonesia (Bridgestone Indonesia) has announced a new 2 year partnership (2020 – 2022) for an exciting sustainable project to create new shoes out of recycled tyres. The partnership was set in motion on June 5 in celebration of World Environment Day.

Bridgestone Indonesia and Soles4Souls Asia will work with partners to manufacture shoes that will be distributed to people in need around the world and/or sold through various outlets. The goal is to convert 40,000 tyres into ~400,000 pairs of shoes by the end of 2022, diverting these end-of-life tyres from landfills and putting them to good use. Additionally, Bridgestone Indonesia is donating $60,000 to assist Soles4Souls Asia in their global relief efforts to expand the project.

“From the beginning of this partnership, Bridgestone Indonesia has been committed to both finding the most sustainable way to use their products and be able to do the most good with it,” said Buddy Teaster, President and CEO of Soles4Souls Asia. “It is our great pleasure to partner with Bridgestone Indonesia who shares our passion for helping the environment and other like-minded partners to manufacture and put shoes on the feet of people who need them most.” 

“On this World Environment Day, we are delighted to announce our collaboration with Soles4Souls Asia, which was born out of a shared vision of advancing an environmentally sustainable society by supporting a truly circular economy – values underpinned by Bridgestone’s Global CSR commitment, ‘Our Way to Serve’. We hope this initiative can contribute towards reducing tire waste and our carbon footprint, while also supporting the needy in our communities,” said Mukiat Sutikno, Managing Director of PT Bridgestone Tire Indonesia

To kickstart the partnership, Bridgestone Indonesia and Soles4Souls Asia will be working with Indosole, a sustainable shoe brand and certified B corporation, that will manufacture the shoes in their factories in Indonesia and sell them both online and in stores across the world. For every pair of shoes sold by Indosole, a portion will be donated back to Soles4Souls Asia to further the work of distributing new shoes to people in need across Asia.

About the author

Ewan has been editor of Retreading Business since 2006 and of Tyre & Rubber Recycling since the magazine was founded. During this period he has become an expert on the global tyre recycling sector. He has many years' experience as an automotive journalist including a period at Tyres & Accessories.

Email: ewan.scott@tyreandrubberrecycling.com

 

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