Nokian Tyres announces aims to introduce a tyre made completely of eco-friendly materials by 2025
Green Tyres from Nokian
Nokian Tyres’ premium winter tyres have been favoured by generations of drivers. However, Nokian Tyres isn’t just focused on protecting drivers; the company is working relentlessly to help protect the world around us. One of the latest aims from the Finnish company is to introduce a concept tyre using only renewable and recycled materials by the year 2025.
Nokian Tyres invented the world’s first winter tyre in 1934. The first winter tyre was born out of a true need for better road safety, and since then, Nokian tyres have ensured safe journeys through snow, ice, rain and sunshine all around the globe.
“We develop our winter tyres with decades of knowledge of winter conditions. Each new generation builds on the previous, as we are continuously learning and developing new ways to safely adapt to the changing world around us,” says Anu Moisio, Brand Manager for Nokian Tyres.
However, now Nokian wants to ensure the wellbeing and safety of the planet as well.
“We want the drivers who choose Nokian Tyres products to know that not only can they safeguard their families’ journeys with their tyre choice, but that their decision will also respect the world we all live in,” Moisio says.
For years, Nokian Tyres has designed tyres from a sustainable point of view. Nokian already uses bio-based materials such as canola oil in it products and actively researches new eco-friendly materials as well the utilisation of recycled materials. However, Nokian wants to make its tyres as environmentally friendly as possible, and to meet this challenge it has set an ambitious goal: to introduce a concept tyre that is made completely out of renewable and recycled materials by the year 2025.
“We have been an industry pioneer for almost 90 years. That is a lifetime of innovation, and many of those innovations still benefit drivers today. We believe that by designing this concept tyre we will start a new foundation for future innovations for a better tomorrow,” says Olli Seppälä, Nokian Tyres’ Head of R&D.