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ETRA Conference 2026: Tyre Recycling: is the Future Circular ? 

The 31st Annual ETRA Conference on Tyre Recycling will take place Tuesday through Thursday, 24-26 March 2026 at Le Louise Hotel in Brussels

The Green Deal has been criticised under different point of view from many parts. In 2025 after the new EU Commission has been appointed and a new policy has been designed  green objectives have been put in less prominent position. However, the core values had been already internalized by the society. Companies and people have understood and agreed on the logic and the benefits. Despite this, there will be revisions, adapting in the objective and in the schedule, the way is marked.

What is at stake for Europe is not just economic growth, but the future of its model. Europe must be the place where tomorrow’s technologies, services, and clean products are invented, manufactured and marketed, as we stay the course to climate neutrality. Three transformational imperatives have been identified to boost competitiveness:

  • Closing the innovation gap
  • A joint roadmap for decarbonisation and competitiveness
  • Reducing excessive dependencies and increasing security

In 2024 EU automotive industry entered a severe crisis which worsened in 2025, obliging the EU Commission to review the 2035 deadline of zero emission goal.

This downturn is generating a vicious deflationary circle pushing the adoption of trade protection measures through tariff adoption, which will probably worsen the situation. It is difficult to believe that tyre production will not be affected. This will have implications either on the EOL tyre generation and their management. Then there are all the strategic, economic, technical aspects connected to Rubber. Despite NR being no longer classified as Critical Raw Material (CRM) the reality is even more critical: the supply chain is still at high risk owing to the political instability in many global areas.

From one side there are pushes to postpone decarbonisation going back to older models, on the other side recycled rubber has become a reliable alternative to virgin materials.

This is where we are now. And the future? Is it Circular ? We will try to discover together during three days Conference.

The Workshop on Tuesday is designed to offer a practical responses to technicians of Public Administrations about the use of rubberized asphalt as regard to materials and mixes, comparative performance data, how to use standard equipment, which norms to apply and GPP.

The Plenary Sessions on Wednesday will focus on the Critical Challenges we face: Where tyre recycling is going; what are the quantity of ELT arisings across the EU, how they are changing at global and local level; old or green economy, which one is prevailing. Then what could make the sector economy work better, what the market is demanding, what are main changes in the value chains and most effective market models, without forgetting the role of innovation.

We will try to answer to some questions: Which will be the EU Policy changes? How will the crisis of the Automotive industry and other changes in mobility impact recycling? Will tyre manufacturers  focus on using more recyclates in Europe or will they move production outside the EU ? These are just some points that will be addressed. Then we will look to the options of road and transport infrastructures as well as those in the building sector. 

Furthermore, the exciting Spotlight on Innovation will offer an overview on new products trends and developmentsNew technologies, EU Projects.

Thursday will start by considering various technologies for material recycling to use them back into new products in rubber and polymers. Pyrolysis is still a field of innovation and attract the attention of tyre manufacturers and investors. Then we will have a look at Retreading which was and still is the most sustainable way to recycle tyres, thanks to improved technologies. The last session will be on EU Programs, Cooperation and Funding opportunities. 

There are many informal opportunities for delegates and speakers to meet and discuss common interests during, cocktail receptions and meals and after-hours meetings.

Sardinian Tyre Trade Complains about Tyre Recycling Failure

Italy has long had an Extended Producer responsibility system in place, with at least five agencies operating in the country, but Confartigianato reports suggest that not all is well

In Sardinia, the discontent of tyre dealers and car repairers is growing due to the failure of the collection of end-of-life tyres, which now occupy company yards,  creating a haven for rodents and insects and, if not properly disposed of or recycled, can cause very serious damage to the environment.

Confartigianato reports that tyre replacement and maintenance businesses face major financial losses and risk administrative or criminal penalties if they exceed allowed temporary storage limits.

“Wheel replacement and maintenance companies,” says Giacomo Meloni, President of Confartigianato Imprese Sardegna, “find themselves literally overwhelmed by waste materials and, among other things, risk heavy fines from regulatory authorities.”

“This is an explosive situation that has been going on for several months, if not years, and is creating intolerable inconveniences. We have repeatedly reported this,” Meloni continues. ” Although companies regularly pay the necessary disposal fee on new tire purchases, used tyres are collected too frequently to fully process the accumulated waste that companies would like to see removed promptly. Used tyres are classified as special waste and, as such, require appropriate treatment.”

Confartigianato contacted the Ministry of the Environment, urging Director Luca Proietti to address challenges faced by auto repair companies collecting end-of-life tyres. The Association requested the Ministry to establish an additional ELT collection target to provide immediate support for these businesses.

This intervention should include legislative and structural measures to streamline tyre management, ensuring transparency, traceability, legality, and economic sustainability.

Among the solutions suggested by Confartigianato are the implementation of a mandatory National Register of Tyre Manufacturers and Importers established by the Ministry, with a specific portal function, dedicated to car repairers for receiving requests for ELT collection from workshops and automatic sorting to the consortia.

This may seem like a basic foundation of any EPR scheme, however, Italy has a problem with not just grey imports but black imports – no pun intended.

Finally, tyre dealers and auto repairers are calling for the competent supervisory authorities to intensify and focus their monitoring of tyre flows upstream in the supply chain, with a particular focus on online sales. This is “to intercept illicit flows and combat illegal areas in the market, root out tax and environmental tax evasion, and recover resources for the benefit of the economy, the environment, and the entire community said Confartigianato

The issue of end-of-life tires being illegally resold online or disposed of without paying taxes is significant across the country, amounting to €100 million annually and resulting in hundreds of thousands of contaminated sites. According to data from the ELT Observatory—established in 2016 to oversee the industry—Italy’s sector is considered excellent overall, despite ongoing challenges and fraudulent activities.

The report “Illegal Flows of Tires and ELTs in Italy” estimates that between 30,000 and 40,000 tons of new tyres are illegally introduced into the domestic market annually. This practice leads to an estimated loss of approximately 50 million euros in unpaid environmental contributions for collection and recycling, as well as around 80 million euros in VAT evasion. Additionally, there is an increased risk of improper disposal of end-of-life tyres, as these illegal activities fall outside the regulations established by the national system.

Gravita Invests in Romanian Operations

Gravita Netherlands BV, a subsidiary of Gravita India, plans to acquire an additional 15% stake in Gravita Europe S.R.L., a Romanian waste tyre recycling company

The acquisition involves 3,50,891 shares for 685,000 EUR, increasing GNBV’s shareholding from 80% to 95%. The transaction is expected to complete in about 30 days.

Gravita Europe S.R.L. is a Romanian subsidiary engaged in trading and recycling of waste tyres. The company was incorporated on November 5, 2024.

The transaction has been structured as a non-related party transaction, with no promoter or promoter group interest in the entity being acquired. The company has indicated that the transaction may require certain approvals from local Romanian authorities.

Key regulatory aspects include:

  • Compliance with SEBI Regulation 30 disclosure requirements
  • Potential approvals from Romanian local authorities
  • Transaction falls outside related party transaction framework

The acquisition supports Gravita India’s main business focus on manufacturing and recycling. The company stated that Gravita Europe S.R.L.’s activities are closely related to those of the parent company, particularly in the area of waste tyre recycling in Romania. This investment demonstrates Gravita India’s ongoing growth in European markets through its subsidiaries, further strengthening its position in the international waste recycling sector.

Ecolomondo Secures Feedstock for its Shamrock Project

Ecolomondo Corporation has announced it has secured sufficient feedstock for its planned Shamrock, Texas TDP facility

With its Hawkesbury TDP facility now operational, Ecolomondo is turning to its next project—a 6-reactor TDP facility in Shamrock, Texas, which is expected to be three times larger.

Sufficient feedstock has been secured through agreements with tyre retailers and municipalities to support Shamrock’s operations.

Ecolomondo will collect tipping fees for safe scrap tyre disposal as done at Hawkesbury.

Experience from Hawkesbury and modular technology will allow future plants to be built with less capital, faster timelines, and lower risk.

 According to Interim CEO Jean-François Labbé, the Texas TDP project is set to become one of North America’s largest scrap tire pyrolysis facilities, marking continued progress for Ecolomondo.

Russia Reports Carcinogens found in Chinese Tyres

According to research in Russia, excess content of carcinogenic substances was found in car tyres from China

Russian news agency TASS referenced  a study by Roskachestvo.

The agency tested 10 tyre brands for PAH, where safe levels are under 0.25 per cent.

Russian tyres met this standard, but Chinese brands exceeded it by 3.2 to 7.7 times, with examples like GoForm AT01 at 0.79 percent and Hifly HF201 at 1.93 percent. The risk comes from cheap aromatic oils used in some tyres, releasing harmful substances during wear and recycling.

As from January 1, 2026, Russia has adjusted its tyre environmental tax based on carcinogenicity, likely doubling taxes for tyres with high harmful substance content.

Rubber Conversion’s Path to High-Value Circular Compounds in Focus at The Round Trip

Francesco Di Pierro, Founder and CEO of Rubber Conversion, joined The Tyre Recycling Podcast for Episode 87 and our final episode from The Round Trip in Australia.

Unlocking High-Performance Applications for Recycled Rubber with Rubber Conversion

During this episode, Francesco explored Rubber Conversion’s patented mechanochemical devulcanisation process. Francesco explains how this low-temperature technology promotes devulcanisation while minimising depolymerisation, resulting in high-quality raw materials that maintain abrasion resistance—a critical factor for meeting upcoming Euro 7 regulations.

Chapters:

0:00 Introduction to Episode #87 & The Round Trip Summit

1:14 Introduction to Francesco Di Pierro & Rubber Conversion

2:12 Objectives for the Australian Market

3:32 The Mechanochemical Devulcanisation Process

6:01 Strategic Partnership with Comerio Ercole

8:18 Why Produce Flakes Instead of Sheets?

10:44 Performance in Tyres: The Life Green Vulcan Project

13:28 Euro 7 Standards & Abrasion Resistance

16:18 Market Reactions: Premium vs. Budget Manufacturers

17:41 The Impact of EUDR & European Regulations

20:29 Global Expansion Strategy & New Partners

25:44 Future Priorities for Rubber Conversion

29:50 Conclusion to Episode #87

Fornnax’s Integrated Shredding and Granulation Solutions Preparing Tyres for Pyrolysis

Episode 6 of TRR rCB Conference Video Insights is now available for viewing on our YouTube Channel where we interview Ankit Kalola, General Manager for Fornnax. Ankit discusses Fornnax‘s role in supplying fully integrated shredding and granulation plants that convert whole tyres into the crucial feedstock for pyrolysis: rubber chips and granules.

General Manager Ankit Kalola Explains How Steel-Free Rubber Chips Improve Reactor Efficiency and rCB Quality

Ankit also explains how producing high-quality, steel-free rubber chips significantly boosts efficiency by increasing reactor lifespan and ensuring higher quality rCB output with lower ash content.

Chapters:

0:00 Introduction to TRR rCB Video Insights & Ankit Kalola

0:44 Fornnax’s Integrated Systems: From Shredding to Granulation

1:12 Optimising Feedstock: TDF, Steel-Free Chips & Granules

1:45 Enhancing Efficiency & Value of Final rCB Product

2:28 Promoting Safe & Compliant Pyrolysis in India

3:57 Conclusion

EcoVadis Awards Birla Carbon a Platinum Rating

Platinum rating places Birla Carbon in the top 1% of companies globally assessed by EcoVadis for sustainability performance

Birla Carbon, a global leader in carbon materials, received a Platinum rating from EcoVadis, placing it among the top 1% of companies for sustainability practices worldwide.

Birla Carbon’s Platinum rating highlights its strong performance in sustainability, covering environment, labour and human rights, ethics, and sustainable procurement.

Commenting on the recognition, John Loudermilk, President and Chief Executive Officer, Birla Carbon, said, “This Platinum rating reflects the steady progress we are making in embedding sustainability at the core of our business. Our growth strategy is geared towards delivering sustainability through innovation, operational excellence, and responsible practices across our global footprint. We continually invest in sustainability and circularity-driven processes, keeping our operations sustainably efficient while creating long-term value for our customers, partners, communities, and employees.”

He added, “Our sustainability strategy, Share the Future, serves as a roadmap to a sustainable future and guides our actions toward our aspiration of reaching net zero carbon emissions over the next 25 years. Being recognised among the top one percent of companies globally is a testament to the commitment of our teams worldwide.”

The rating also reflects strong third-party validations, with more than 75% of operations covered under internationally recognised certifications such as ISO 14001, ISO 50001, ISO 45001, SA8000, and ISO 27001.

rCB Video Insights: Mars Mineral’s Role in Pelletising Recovered Carbon Black

The fifth episode of TRR rCB Conference Video Insights has now been published on our YouTube channel as we talk Clayton Woodward, President for Mars Mineral. Clayton discusses how Mars Mineral specialises in the design and production of pelletising equipment, playing a crucial role in converting fine powder rCB into free-flowing pellets.

Mars Mineral President Clayton Woodward Explains How Precision Pelletising Turns Fine rCB Powder into High-Performance Material

Clayton also explains the technical precision required—achieving a specific diameter and crush strength—to ensure the material remains intact during transport yet disperses evenly into rubber and plastic applications.

Chapters:

0:00 Introduction to TRR rCB Video Insights & Clayton Woodward

0:50 Mars Mineral’s Technology: From Dust to Pellets

1:23 Value Addition: Dispersion & Pellet Specifications

2:17 Industry Drivers: ASTM Standards & Quality Control

3:10 Future Outlook: Circularity & Sustainability

3:44 Conclusion

Rover Research’s Automated Water Jet Technology in Focus in Newest Tyre Recycling Podcast

Edoardo Fiore, Business Development Manager at Rover Research, joins The Tyre Recycling Podcast for Episode 86 to discuss their innovative water jet technology. Recorded at the NTRO in Port Melbourne during the Round Trip Tyre and Conveyor Belt Recycling Summit, a joint event with Tyre Stewardship Australia and Tyrewise, Edoardo explains how their patented system automates the retreading and recycling process for TBR and OTR tyres.

Rover Research’s Patented Water-Jet System Key in OTR and TBR Retreading and Recycling

In our interview he highlights the benefits of the technology, including energy savings, material recovery, and the production of high-quality, water-devulcanised “tyre dust” suitable for new compounds.

Chapters:

0:00 Introduction to Episode #86 & The Round Trip Summit

1:02 Introducing Edoardo Fiori & Rover Research

1:53 Objectives for the Australian Market

2:53 Benefits of Water Jet Technology vs. Traditional Methods

4:40 Applications: OTR, TBR & Future Conveyor Belt Solutions

6:15 High Quality Material Recovery: Water Devulcanised Tyre Dust

8:43 Business Model: Leasing & Joint Ventures

11:25 Opportunities in Australia: Mining & Logistics

14:17 Global Expansion & Startup Journey

15:24 Future Priorities: Consolidating Europe & Expanding Abroad

18:54 Conclusion to Episode #86